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A creator of relevance & memories

I’m Kamya Gupta — founder, commentator, strategist & photographer. I help brands and individuals find relevance at the intersection of culture, public relations, artificial intelligence and style.

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It started with communication.
Then came photography, PR, design, and Artificial Intelligence.
And now — commentary.

I’ve built keepsakes, crafted strategies, and told stories for brands, founders, and moments that matter.

Think of me as your cultural translator.

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More about me
The new iOS 26 just feels like a reminder that the simpler the better cause it’s exactly opposite of that at the moment. Apple just please relax, I can’t keep up with this love hate relationship anymore. 😡
Bastards of Bollywood isn’t just Aryan Khan’s debut — it’s a seven-episode roast of the very industry he grew up in. Bold, messy, self-aware — I’d call it a 3.5/5. 🎬 Would you watch it?
From Shiros to Zerruco, Delhi once lived for larger-than-life spaces. Somewhere we lost that drama — but at @dramique.delhi, it felt like it’s back. Hosted my girls’ soiree here, and it was nothing but magical! ❤️‍🔥
Planning a birthday in Delhi is basically a crash course in compromises — big packages, no intimacy, and the same Zara dress at every table. We deserve better: more private spaces, more individuality, more Atal (@atalthelabel), less copy-paste 🤭 Thank you @atalthelabel and @yournextdoorcurator for making my fit so vibrant! 🩷
as seasons picks, the feeling comes back to me every year, the year my sister became the most beautiful bride and we had to bid adieu. 🧡
Reddit doesn’t get to keep doing this. Ankita Sahigal @sahigal.ankita — a new mother — was ripped apart anonymously on Reddit for the way she looks, the way she parents, the way she exists. This isn’t “just gossip.” This is cruelty. And as women, we should know better. To show up online every day takes courage. To do it while navigating postpartum is something most of us can’t even imagine. Words hurt. They stay. And nobody deserves to have their confidence crushed like this. Ankita, if you ever read this — I’m sorry you had to go through it. You’re funny, you’re warm, and congratulations on being the most beautiful new mom. 🌸
The new iOS 26 just feels like a reminder that the simpler the better cause it’s exactly opposite of that at the moment. Apple just please relax, I can’t keep up with this love hate relationship anymore. 😡
Bastards of Bollywood isn’t just Aryan Khan’s debut — it’s a seven-episode roast of the very industry he grew up in. Bold, messy, self-aware — I’d call it a 3.5/5. 🎬 Would you watch it?
From Shiros to Zerruco, Delhi once lived for larger-than-life spaces. Somewhere we lost that drama — but at @dramique.delhi, it felt like it’s back. Hosted my girls’ soiree here, and it was nothing but magical! ❤️‍🔥
Planning a birthday in Delhi is basically a crash course in compromises — big packages, no intimacy, and the same Zara dress at every table. We deserve better: more private spaces, more individuality, more Atal (@atalthelabel), less copy-paste
as seasons picks, the feeling comes back to me every year, the year my sister became the most beautiful bride and we had to bid adieu. 🧡
Reddit doesn’t get to keep doing this. Ankita Sahigal @sahigal.ankita — a new mother — was ripped apart anonymously on Reddit for the way she looks, the way she parents, the way she exists. This isn’t “just gossip.&rdqu

as a creator.

“People do not buy goods and services. They buy relations, stories, and magic.”
— Seth Godin

Where culture meets commentary — one reel at a time.

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The Take
The Consumer of 2026–27: Why Emotion Will Be the New Strategy
The Consumer of 2026–27: Why Emotion Will Be the New Strategy
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Dil, Drama, and a Red Velvet Wall — A Very Delhi Diwali
Dil, Drama, and a Red Velvet Wall — A Very Delhi Diwali
Read More →

THE TAKE

A space to pause, observe, and write at the intersection of culture, PR, fashion, and hospitality. Think of it as part commentary, part journal—where trends meet perspective, and nights out turn into stories worth archiving.

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As a founder.

I run Kam & Kalm, a studio that makes memories tangible. From print design to bespoke coffee table books, we create archives and memories of people, brands, whom we call keepers.

— keepsakes designed to last longer than trends.

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View fullsize Some books tell stories. This one preserves them. Pachaas — created for our founder Kamya’s dad on his 50th birthday — a velvet-bound legacy that celebrates five decades of love and life. For the moments too meaningful to fade. D
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In the press

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The image shows a woman in a red dress with long dark hair, holding a camera attached to a strap over her shoulder, standing in a cozy, minimalist room with light-colored walls and framed pictures, a small shelf, and a lamp. The room has a warm, inviting atmosphere with modern decor.
A young woman with light brown hair tied back, wearing a sleeveless cream-colored top, standing next to a green decorative vase on a white table, with a beige wall behind her and a lamp casting a warm glow.