A creator of relevance & memories

I’m Kamya Gupta — founder, commentator, strategist & photographer. I help brands and individuals find relevance at the intersection of culture, public relations, artificial intelligence and style.

It started with communication.
Then came photography, PR, design, and Artificial Intelligence.
And now — commentary.

I’ve built keepsakes, crafted strategies, and told stories for brands, founders, and moments that matter.

Think of me as your cultural translator.

The new iOS 26 just feels like a reminder that the simpler the better cause it’s exactly opposite of that at the moment. Apple just please relax, I can’t keep up with this love hate relationship anymore. 😡
Bastards of Bollywood isn’t just Aryan Khan’s debut — it’s a seven-episode roast of the very industry he grew up in. Bold, messy, self-aware — I’d call it a 3.5/5. 🎬 Would you watch it?
From Shiros to Zerruco, Delhi once lived for larger-than-life spaces. Somewhere we lost that drama — but at @dramique.delhi, it felt like it’s back. Hosted my girls’ soiree here, and it was nothing but magical! ❤️‍🔥
Planning a birthday in Delhi is basically a crash course in compromises — big packages, no intimacy, and the same Zara dress at every table. We deserve better: more private spaces, more individuality, more Atal (@atalthelabel), less copy-paste 🤭 Thank you @atalthelabel and @yournextdoorcurator for making my fit so vibrant! 🩷
as seasons picks, the feeling comes back to me every year, the year my sister became the most beautiful bride and we had to bid adieu. 🧡
Reddit doesn’t get to keep doing this. Ankita Sahigal @sahigal.ankita — a new mother — was ripped apart anonymously on Reddit for the way she looks, the way she parents, the way she exists. This isn’t “just gossip.” This is cruelty. And as women, we should know better. To show up online every day takes courage. To do it while navigating postpartum is something most of us can’t even imagine. Words hurt. They stay. And nobody deserves to have their confidence crushed like this. Ankita, if you ever read this — I’m sorry you had to go through it. You’re funny, you’re warm, and congratulations on being the most beautiful new mom. 🌸
When even our worst habits get monetised, you know culture has shifted. Doomscrolling as a career path might be clever for agencies — but what does it say about the way we now define productivity? Waiting for your thoughts 💭
Still stunned. While I was preparing to make a reel on short-form vs long-form content, I ended up finding a case study… on myself. So here’s an introduction of me. 💌 A reel I made in April went viral, and months later, I randomly Google my name to see Hindustan Times, Mashable & The Express Tribune had all picked it up. Sometimes, the credibility you’re talking about shows up right in front of you. Grateful. 🧿
Bring back the rituals. The ones that made us fall in love with eating out. Also, idk Pizza is on my mind today so do save the reccos! 🍕 Bomba - GK Evoo - Malviya Nagar Casa Pasta Bar - Hauz Khas La Piazza - Hyatt Regency Pizza Party - Dirty Good, Friday
Childhood dream or PR brainstorm? As someone who is all in for new ventures, but convincing people to see water as a luxury flex is a whole different game. Especially when Himalayan and Vedica are already trusted at every Taj and Oberoi. All the best Pednekar girls! Curious to see if Backbay Aqua becomes Kay Beauty… or 82°E. What side are you on?
The new iOS 26 just feels like a reminder that the simpler the better cause it’s exactly opposite of that at the moment. Apple just please relax, I can’t keep up with this love hate relationship anymore. 😡
Bastards of Bollywood isn’t just Aryan Khan’s debut — it’s a seven-episode roast of the very industry he grew up in. Bold, messy, self-aware — I’d call it a 3.5/5. 🎬 Would you watch it?
From Shiros to Zerruco, Delhi once lived for larger-than-life spaces. Somewhere we lost that drama — but at @dramique.delhi, it felt like it’s back. Hosted my girls’ soiree here, and it was nothing but magical! ❤️‍🔥
Planning a birthday in Delhi is basically a crash course in compromises — big packages, no intimacy, and the same Zara dress at every table. We deserve better: more private spaces, more individuality, more Atal (@atalthelabel), less copy-paste
as seasons picks, the feeling comes back to me every year, the year my sister became the most beautiful bride and we had to bid adieu. 🧡
Reddit doesn’t get to keep doing this. Ankita Sahigal @sahigal.ankita — a new mother — was ripped apart anonymously on Reddit for the way she looks, the way she parents, the way she exists. This isn’t “just gossip.&rdqu
When even our worst habits get monetised, you know culture has shifted. Doomscrolling as a career path might be clever for agencies — but what does it say about the way we now define productivity? Waiting for your thoughts 💭
Still stunned. While I was preparing to make a reel on short-form vs long-form content, I ended up finding a case study… on myself. So here’s an introduction of me. 💌 A reel I made in April went viral, and months later, I randomly Goog
Bring back the rituals. The ones that made us fall in love with eating out. Also, idk Pizza is on my mind today so do save the reccos! 🍕 Bomba - GK Evoo - Malviya Nagar Casa Pasta Bar - Hauz Khas La Piazza - Hyatt Regency Pizza Party - Dirty Good,
Childhood dream or PR brainstorm? As someone who is all in for new ventures, but convincing people to see water as a luxury flex is a whole different game. Especially when Himalayan and Vedica are already trusted at every Taj and Oberoi. All the be

as a creator.

“People do not buy goods and services. They buy relations, stories, and magic.”
— Seth Godin

Where culture meets commentary — one reel at a time.

The Take
Review: Bastards of Bollywood
Review: Bastards of Bollywood
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6 Cocktails That Define Priya Market’s After-Hours
6 Cocktails That Define Priya Market’s After-Hours

Priya High Street has become Delhi’s bar-hopping ritual. Here are the cocktails that make it unforgettable.

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THE TAKE

A space to pause, observe, and write at the intersection of culture, PR, fashion, and hospitality. Think of it as part commentary, part journal—where trends meet perspective, and nights out turn into stories worth archiving.

As a founder.

I run Kam & Kalm, a studio that makes memories tangible. From print design to bespoke coffee table books, we create archives and memories of people, brands, whom we call keepers.

— keepsakes designed to last longer than trends.

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View fullsize KAM & KALM FESTIVE COLLECTIBLE It’s Thoughtful. It’s fun. It’s Kam & Kalm. LAUNCHING 29th September 1pm IST Save the date keepers! 💌
View fullsize
View fullsize KAM & KALM FESTIVE COLLECTIBLE It’s Thoughtful. It’s fun. It’s Kam & Kalm. LAUNCHING 29th September 1pm IST Save the date keepers! 💌
View fullsize At K&K, we believe even farewells should be keepsakes. This one was a night of live-sized games, personalised details, and sweet little nods to Manav’s journey — the kind of send-off you don’t just attend, you remember. Which

In the press